Editorial AI · Built for communicators

Your content.
Conversational.
Controlled.

The Briefing Engine turns structured editorial content into intelligent, interactive experiences. It only knows what you tell it — and it answers only from that. No hallucination. No off-message drift. Your words, made accessible.

See how it works ↓
How it works
School Streets Study 2025 · Active Travel England
Did children actually walk more as a result?
In areas with school street schemes, the proportion of children walking or cycling to school rose by an average of 23% over two years. Headteachers across all 12 study areas reported that children were arriving more alert and ready to learn.
What did the study find about air quality?
Nitrogen dioxide levels outside participating schools fell by an average of 34% during closure periods. In Sheffield, Bristol and Exeter, reductions exceeded 40% — bringing those streets within WHO guidelines for the first time on record.
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Further reading
−34%
NO₂ reduction during closures
Air quality findings
Before-and-after measurements from all 12 study areas, with WHO guideline thresholds and seasonal comparisons.
“For the first time in years I feel comfortable letting my daughter walk through the school gate without worrying about the traffic.”
— Parent, Bristol
Read the full findings

Illustrative example based on a fictional public body report. Answers are drawn exclusively from approved editorial content — nothing else.

The proposition
01
Ringfenced and auditable

The engine only draws on content you have written and approved. Every answer is traceable to its source. Nothing is invented, nothing goes off-message.

02
Audience-aware

The same question gets a different answer depending on who is asking. Coaches, parents, administrators — each gets a response calibrated to their context and knowledge.

03
Editorially owned

Your content team maintains full control. Update an answer, add a resource, change a tone — no code required, no redeployment. The engine reflects your content, immediately.

Get in touch

Let’s talk about your content.

The Briefing Engine is built by Harpoon Productions — a small team with deep experience in editorial, digital storytelling and AI implementation. We work with organisations who have important things to say and need better ways to say them.

studio@harpoon.productions
A product of Harpoon Productions

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